AllCoaching vs Graphy.
The honest 2026 cost + feature comparison for Indian educators. Real Year 1 math (Graphy ₹4–11 lakh vs AllCoaching ₹1.32 lakh), 12-row feature matrix, and the structural reason marketplaces beat white-label app builders for 90%+ of Indian educators under ₹2 Cr revenue.
Key takeaways — comparison in 6 facts
- Graphy is a white-label app builder — it ships your container, not your audience. Marketing is your responsibility.
- AllCoaching is a marketplace — branded space + shared discovery + AI recommendation included. Students find you on the platform.
- Real Year 1 cost for a ₹10L educator: Graphy ₹4–11 lakh (setup + monthly + commission stack + escalation + marketing) vs AllCoaching ₹1.32 lakh (subscription + 10% all-inclusive).
- Graphy monthly fees stack independently with growth; AllCoaching's 10% scales with revenue, no per-message credits, no escalation.
- AllCoaching includes daily payouts; Graphy typically settles weekly or monthly.
- Migration takes 3–7 days — student list import, content transfer, payment reconciliation. Free via AllCoaching onboarding team.
12-dimension feature matrix
Side-by-side — no hidden columns.
The 12 cost + feature dimensions an Indian educator should actually compare. Numbers are based on publicly disclosed pricing and standard industry contracts as of 2026.
| Dimension | Graphy | AllCoaching |
|---|---|---|
| Architecture | White-label app builder (one app per educator) | Marketplace + branded space (shared discovery) |
| Setup fee | ₹25,000 – ₹2,00,000 | ₹0 |
| Monthly / annual software | ₹2,500 – ₹1,25,000 / month (₹30K – 15L / year) | ₹11,999 / year (Early Launch) or ₹24,999 / year fixed |
| Transaction commission | 1.5–4% plus payment gateway 0.3–1% | 10% all-inclusive (gateway, GST, DRM, marketplace) |
| SMS / WhatsApp credits | ₹2,000 – ₹8,000 / month extra | Included |
| Annual price escalation | 15–25% per year typical | None (2-year lock on Early Launch) |
| Marketing / SEO / discovery | Educator pays separately (₹6–18 lakh / year) | Included via marketplace AI recommendation |
| Storage + bandwidth overages | ₹500 – ₹3,000 / 100 GB + ₹5–15 / GB video | Included |
| GST + DPDP + IT Rules compliance | Educator responsibility or add-on | Platform-handled (SAC 999293, grievance officer, parental consent) |
| Payout frequency | Weekly / monthly cycles | Daily (T+1, 90% revenue share) |
| Anti-piracy stack | HLS + AES (often L3 Widevine), basic watermark | All 7 layers: HLS+AES, Widevine L1, FairPlay, forensic watermark, marketplace monitoring |
| Real Year 1 cost (₹10L educator) | ₹4–11 lakh | ₹1.32 lakh (13.2% of revenue) |
Source for Graphy pricing data: public Graphy listings + industry contracts · AllCoaching pricing: /pricing · Full essay: Graphy vs Graphy vs AllCoaching
Real ₹ math · ₹10 lakh revenue educator
Year 1 actual cost — side by side.
Same educator. Same ₹10 lakh annual revenue. Two platforms. The honest math both companies' marketing decks never show together.
The honest verdict
saved in Year 1 alone — and the gap compounds
For a ₹10 lakh revenue educator, AllCoaching costs 4.9× less than Graphy in Year 1.
The gap widens at scale because Graphy monthly fees + transaction commission + escalation stack independently with revenue, while AllCoaching's 10% remains constant.
5-step migration playbook
Move from Graphy in 7 days.
The AllCoaching onboarding team handles 80% of the migration. Here is the 5-step playbook for an institute with 200–500 students.
Day 1 · Export from Graphy
Export student list (CSV), course content metadata, payment history, and batch structure from Graphy admin dashboard. Standard data export under DPDP Act portability rights.
Day 2 · AllCoaching setup
Onboarding team creates educator profile, branded app build, custom domain mapping, marketplace listing. Your colors, logo, content structure replicated.
Day 3–4 · Content + student import
Video files, PDFs, test series, MCQ banks uploaded. Student list bulk-imported. Existing batches preserved with batch numbers, schedules, fees.
Day 5 · Migration email + parallel run
Existing Graphy students receive migration email with new login credentials. Both platforms run in parallel for 24h to validate access.
Day 6–7 · Cutover + Graphy cancel
Final cutover, payment routing switched to AllCoaching. Graphy subscription cancelled per their refund policy. Educator begins receiving daily payouts.
Throughout · Zero charges
Migration is free under AllCoaching's annual subscription. No setup fee, no migration consulting fee, no data import charge. Included by default.
Honest fit
When Graphy actually makes sense.
This is not a "Graphy is bad" argument. Graphy has a real fit — for specific educators. Here is the honest breakdown of when each platform genuinely wins.
- You have ₹2+ Cr annual revenue with proven brand recognition and don't need marketplace discovery.
- You have a dedicated ₹6–18L/year marketing budget and team to deploy it.
- You want complete white-label control with no marketplace co-presence.
- You're already locked into a Graphy contract and the breakage cost exceeds AllCoaching's savings.
- You're under ₹2 Cr annual revenue (which is 90%+ of Indian educators).
- You don't want to spend ₹6–18L/year on marketing just to be found.
- You want daily payouts, transparent pricing, and zero escalation.
- You value marketplace AI discovery over isolated white-label container ownership.
Migration questions, answered
Frequently asked about switching.
How is AllCoaching different from Graphy?
Graphy is a creator LMS / course platform — it ships a branded container for each educator but no shared audience. AllCoaching is a marketplace — branded educator space PLUS shared discovery through an AI recommendation engine. The structural difference: Graphy educators acquire 100% of their students through self-funded marketing (₹6–18 lakh/year typical); AllCoaching educators get discovered through marketplace traffic plus their own brand. Year 1 cost difference for a ₹10 lakh revenue educator: Graphy ₹4–11 lakh, AllCoaching ₹1.32 lakh.
What does Graphy actually cost in 2026?
Graphy headline pricing starts around ₹2,500–₹1,25,000 per month, but the true Year 1 cost includes setup ₹25K–₹2L, monthly software 30K–15L, 1.5–4% transaction commission on top of payment gateway 0.3–1%, SMS/WhatsApp credit packs ₹2K–8K/month, branding refresh fees, 15–25% annual escalation, and marketing the educator pays themselves (₹6–18L/year). Real Year 1 all-in for a ₹10L institute: ₹4–11 lakh.
Can I migrate from Graphy to AllCoaching?
Yes. The AllCoaching onboarding team handles migration: student list import (CSV/Excel), course content transfer, payment history reconciliation, batch reassignment. Migration is free — included in the annual subscription, no separate fee. Typical timeline: 3–7 days for a 200–500 student institute. Existing students receive migration emails with new login credentials and retain full course access.
Will I lose my branding when I leave Graphy?
No. Your educator brand — logo, color palette, course content, student relationships, teaching style — is yours. AllCoaching's branded space replicates these on a new infrastructure. The only thing you lose is the Graphy-managed Play Store/App Store app, but AllCoaching provides an equivalent branded Android + iOS app under your name with no separate build cost.
What about my existing Graphy contract?
Many Graphy contracts include annual lock-in clauses. Migration timing depends on your contract: (1) if ending within 90 days, migrate ahead of renewal; (2) if mid-cycle, weigh breakage cost against savings (typically AllCoaching's Year 1 cost is ₹3–10 lakh lower, so even a 6-month overlap is net-positive); (3) consult your contract for data export clauses — most allow CSV export at any time, which is all you need for migration.
Why is AllCoaching cheaper than Graphy?
Architecture, not undercutting. AllCoaching is a marketplace that amortises platform infrastructure (live streaming, payments, DRM, GST, marketing) across thousands of educators. Graphy is a white-label app builder where each educator gets their own app instance, multiplying per-educator infrastructure cost. The 10% transaction commission AllCoaching takes is a single all-inclusive fee covering payment gateway + DRM + GST + marketplace discovery. Graphy's monthly software fee + transaction commission stack independently and grow with educator scale.
Is the AllCoaching marketplace worth the 10% commission?
For 90%+ of Indian educators, yes. The 10% replaces what would otherwise be ₹6–18 lakh/year in self-funded marketing on Graphy. For a ₹10 lakh revenue educator, that 10% (₹1 lakh) is structurally cheaper than ₹6 lakh+ of marketing. Above ₹2 Cr annual revenue with proven brand, the math shifts — at that scale, a custom build with controlled marketing may make sense. Below that threshold, marketplace economics win decisively.
Is AllCoaching as feature-rich as Graphy?
In core features: yes. Both have branded Android + iOS app, live classes with attendance + recording, payment processing, course catalog, student CRM, basic analytics, anti-piracy, GST compliance. AllCoaching adds: marketplace discovery via AI recommendation, daily payouts (Graphy is weekly/monthly), included multi-format catalog (PDFs + test series without add-on), pooled anti-piracy with marketplace-scale Telegram/YouTube monitoring, and DPDP/POCSO compliance baked in. Graphy has: longer track record, heavier marketing services up-sells (which are also additional costs). Different value propositions for different educator stages.
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