AllCoaching vs Graphy.
The honest 2026 cost + feature comparison for Indian educators. Real Year 1 math (Graphy ₹4–11 lakh vs AllCoaching ₹1.32 lakh), 12-row feature matrix, and the structural reason marketplaces beat white-label app builders for 90%+ of Indian educators under ₹2 Cr revenue.
Key takeaways — comparison in 6 facts
- Graphy is a white-label app builder — it ships your container, not your audience. Marketing is your responsibility.
- AllCoaching is a marketplace — branded space + shared discovery + AI recommendation included. Students find you on the platform.
- Real Year 1 cost for a ₹10L educator: Graphy ₹4–11 lakh (setup + monthly + commission stack + escalation + marketing) vs AllCoaching ₹1.32 lakh (subscription + 10% all-inclusive).
- Graphy monthly fees stack independently with growth; AllCoaching's 10% scales with revenue, no per-message credits, no escalation.
- AllCoaching includes daily payouts; Graphy typically settles weekly or monthly.
- Migration takes 3–7 days — student list import, content transfer, payment reconciliation. Free via AllCoaching onboarding team.
12-dimension feature matrix
Side-by-side — no hidden columns.
The 12 cost + feature dimensions an Indian educator should actually compare. Numbers are based on publicly disclosed pricing and standard industry contracts as of 2026.
| Dimension | Graphy | AllCoaching |
|---|---|---|
| Architecture | White-label app builder (one app per educator) | Marketplace + branded space (shared discovery) |
| Setup fee | ₹25,000 – ₹2,00,000 | ₹0 |
| Monthly / annual software | ₹2,500 – ₹1,25,000 / month (₹30K – 15L / year) | ₹0 — no subscription, ever |
| Transaction commission | 1.5–4% plus payment gateway 0.3–1% | 10% all-inclusive (gateway, GST, DRM, marketplace) |
| SMS / WhatsApp credits | ₹2,000 – ₹8,000 / month extra | Included |
| Annual price escalation | 15–25% per year typical | None — there is no price to escalate |
| Marketing / SEO / discovery | Educator pays separately (₹6–18 lakh / year) | Included via marketplace AI recommendation |
| Storage + bandwidth overages | ₹500 – ₹3,000 / 100 GB + ₹5–15 / GB video | Included |
| GST + DPDP + IT Rules compliance | Educator responsibility or add-on | Platform-handled (SAC 999293, grievance officer, parental consent) |
| Payout frequency | Weekly / monthly cycles | Daily (T+1, 90% revenue share) |
| Anti-piracy stack | HLS + AES (often L3 Widevine), basic watermark | All 7 layers: HLS+AES, Widevine L1, FairPlay, forensic watermark, marketplace monitoring |
| Real Year 1 cost (₹10L educator) | ₹4–11 lakh | ₹1.32 lakh (13.2% of revenue) |
Source for Graphy pricing data: public Graphy listings + industry contracts · AllCoaching pricing: /pricing · Full guide: Graphy vs Graphy vs AllCoaching
Real ₹ math · ₹10 lakh revenue educator
Year 1 actual cost — side by side.
Same educator. Same ₹10 lakh annual revenue. Two platforms. The honest math both companies' marketing decks never show together.
The honest verdict
saved in Year 1 alone — and the gap compounds
For a ₹10 lakh revenue educator, AllCoaching costs 4.9× less than Graphy in Year 1.
The gap widens at scale because Graphy monthly fees + transaction commission + escalation stack independently with revenue, while AllCoaching's 10% remains constant.
5-step migration playbook
Move from Graphy in 7 days.
The AllCoaching onboarding team handles 80% of the migration. Here is the 5-step playbook for an institute with 200–500 students.
Day 1 · Export from Graphy
Export student list (CSV), course content metadata, payment history, and batch structure from Graphy admin dashboard. Standard data export under DPDP Act portability rights.
Day 2 · AllCoaching setup
Onboarding team creates educator profile, branded app build, custom domain mapping, marketplace listing. Your colors, logo, content structure replicated.
Day 3–4 · Content + student import
Video files, PDFs, test series, MCQ banks uploaded. Student list bulk-imported. Existing batches preserved with batch numbers, schedules, fees.
Day 5 · Migration email + parallel run
Existing Graphy students receive migration email with new login credentials. Both platforms run in parallel for 24h to validate access.
Day 6–7 · Cutover + Graphy cancel
Final cutover, payment routing switched to AllCoaching. Graphy subscription cancelled per their refund policy. Educator begins receiving daily payouts.
Throughout · Zero charges
Migration is free on AllCoaching — no subscription, no setup fee, no migration consulting fee, no data import charge. Included by default.
Honest fit
When Graphy actually makes sense.
This is not a "Graphy is bad" argument. Graphy has a real fit — for specific educators. Here is the honest breakdown of when each platform genuinely wins.
- You have ₹2+ Cr annual revenue with proven brand recognition and don't need marketplace discovery.
- You have a dedicated ₹6–18L/year marketing budget and team to deploy it.
- You want complete white-label control with no marketplace co-presence.
- You're already locked into a Graphy contract and the breakage cost exceeds AllCoaching's savings.
- You're under ₹2 Cr annual revenue (which is 90%+ of Indian educators).
- You don't want to spend ₹6–18L/year on marketing just to be found.
- You want daily payouts, transparent pricing, and zero escalation.
- You value marketplace AI discovery over isolated white-label container ownership.
Migration questions, answered
Frequently asked about switching.
How is AllCoaching different from Graphy?
Graphy is a creator LMS / course platform — it ships a branded container for each educator but no shared audience. AllCoaching is a marketplace — branded educator space PLUS shared discovery through an AI recommendation engine. The structural difference: Graphy educators acquire 100% of their students through self-funded marketing (₹6–18 lakh/year typical); AllCoaching educators get discovered through marketplace traffic plus their own brand. Year 1 cost difference for a ₹10 lakh revenue educator: Graphy ₹4–11 lakh, AllCoaching ₹1.32 lakh.
What does Graphy actually cost in 2026?
Graphy headline pricing starts around ₹2,500–₹1,25,000 per month, but the true Year 1 cost includes setup ₹25K–₹2L, monthly software 30K–15L, 1.5–4% transaction commission on top of payment gateway 0.3–1%, SMS/WhatsApp credit packs ₹2K–8K/month, branding refresh fees, 15–25% annual escalation, and marketing the educator pays themselves (₹6–18L/year). Real Year 1 all-in for a ₹10L institute: ₹4–11 lakh.
Can I migrate from Graphy to AllCoaching?
Yes. The AllCoaching onboarding team handles migration: student list import (CSV/Excel), course content transfer, payment history reconciliation, batch reassignment. Migration is free — free, with no separate fee. Typical timeline: 3–7 days for a 200–500 student institute. Existing students receive migration emails with new login credentials and retain full course access.
Will I lose my branding when I leave Graphy?
No. Your educator brand — logo, color palette, course content, student relationships, teaching style — is yours. AllCoaching's branded space replicates these on a new infrastructure. The only thing you lose is the Graphy-managed Play Store/App Store app, but AllCoaching provides an equivalent branded Android + iOS app under your name with no separate build cost.
What about my existing Graphy contract?
Many Graphy contracts include annual lock-in clauses. Migration timing depends on your contract: (1) if ending within 90 days, migrate ahead of renewal; (2) if mid-cycle, weigh breakage cost against savings (typically AllCoaching's Year 1 cost is ₹3–10 lakh lower, so even a 6-month overlap is net-positive); (3) consult your contract for data export clauses — most allow CSV export at any time, which is all you need for migration.
Why is AllCoaching cheaper than Graphy?
Architecture, not undercutting. AllCoaching is a marketplace that amortises platform infrastructure (live streaming, payments, DRM, GST, marketing) across thousands of educators. Graphy is a white-label app builder where each educator gets their own app instance, multiplying per-educator infrastructure cost. The 10% transaction commission AllCoaching takes is a single all-inclusive fee covering payment gateway + DRM + GST + marketplace discovery. Graphy's monthly software fee + transaction commission stack independently and grow with educator scale.
Is the AllCoaching marketplace worth the 10% commission?
For 90%+ of Indian educators, yes. The 10% replaces what would otherwise be ₹6–18 lakh/year in self-funded marketing on Graphy. For a ₹10 lakh revenue educator, that 10% (₹1 lakh) is structurally cheaper than ₹6 lakh+ of marketing. Above ₹2 Cr annual revenue with proven brand, the math shifts — at that scale, a custom build with controlled marketing may make sense. Below that threshold, marketplace economics win decisively.
Is AllCoaching as feature-rich as Graphy?
In core features: yes. Both have branded Android + iOS app, live classes with attendance + recording, payment processing, course catalog, student CRM, basic analytics, anti-piracy, GST compliance. AllCoaching adds: marketplace discovery via AI recommendation, daily payouts (Graphy is weekly/monthly), included multi-format catalog (PDFs + test series without add-on), pooled anti-piracy with marketplace-scale Telegram/YouTube monitoring, and DPDP/POCSO compliance baked in. Graphy has: longer track record, heavier marketing services up-sells (which are also additional costs). Different value propositions for different educator stages.
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