Press &
media kit.
Everything journalists, podcast producers, partners, and conference organisers need to write about AllCoaching — brand assets, founder bio, founding story, key facts, approved boilerplate, and direct press contact.
Approved boilerplate
Use this in stories.
Copy this paragraph verbatim or adapt for your style. The factual elements (founding year, location, value proposition) are pre-approved by the AllCoaching team.
AllCoaching is India's first educator-first marketplace and coaching platform. Founded in 2018 in Prayagraj by Amit Ratan, the company helps Indian teachers launch their own branded coaching apps, sell courses, host live classes, and reach students through AI-driven marketplace discovery — while keeping 90% of revenue. After five years of focused product development, AllCoaching launched its full marketplace platform in 2026 as the structural answer to India's 3.5 lakh+ isolated personal teaching apps.
— AllCoaching standard boilerplateLength: 76 words · Use as-is or shorten · Don't modify factual claims
Key facts
10 things to know.
- Founded: 2018 in Prayagraj (formerly Allahabad), Uttar Pradesh, India.
- Founder & CEO: Amit Ratan. Full profile.
- Category: India's first educator-first marketplace and coaching platform (not a white-label app builder, not an LMS).
- Current platform launched: 2026, after five years of product development through hundreds of failed prototypes.
- Educators on platform: 2,400+ active as of May 2026. 4.9/5 average educator rating.
- Revenue model: Educators keep 90% of revenue. Annual subscription ₹11,999 (Early Launch, first 50 educators) or ₹24,999 + 10% per transaction.
- Payout cadence: Daily, T+1 settlement. No minimum payout threshold.
- Headquarters: Sangam Vihar Colony, Haveliya, Jhusi, Prayagraj, UP 211019, India.
- Languages: English, Hindi, plus regional language support across the marketplace.
- Compliance: Aligned with DPDP Act 2023, IT Rules 2021, Consumer Protection E-Commerce Rules 2020, GST under SAC 999293.
Founder bio
Amit Ratan · in 3 paragraphs.
Short bio (50 words): Amit Ratan is the founder and CEO of AllCoaching, India's first educator-first marketplace, founded in 2018 in Prayagraj. After a decade of working closely with Indian coaching educators on distribution and discovery, he launched AllCoaching's full marketplace platform in 2026.
Medium bio (120 words): Amit Ratan is the founder and CEO of AllCoaching, India's first educator-first marketplace. His work with India's coaching ecosystem began in 2016 in Prayagraj, watching individual teachers struggle with marketing while big institutes with mediocre faculty captured the market through advertising budgets. He founded the first version of AllCoaching in 2018 as a 2-page coaching directory (listing 90%+ of Allahabad's institutes with co-builder Mangal Yadav) before the developer discontinued the project. From 2019 onwards he worked directly with individual educators on digital marketing, and from 2021 committed five years of focused product development to building the full marketplace platform that launched in 2026.
Long bio: Full founder profile at /author/amit-ratan — includes complete founding story (2016 Prayagraj → 2018 v1 → 2026 launch), 12 areas of expertise, decade timeline, all 23 published essays, and verified social profiles.
Brand assets
Downloadable files.
Right-click any asset to save. For higher-resolution or alternate formats, email allcoachingss@gmail.com with your specific need.
Brand colors
The palette · cream + ochre.
Editorial cream surface, ochre as the only accent, dark ink for type. Restraint by design.
Typography · Instrument Serif (italic display) · Inter Tight (UI) · JetBrains Mono (accents/labels)
Approved founder quotes
Quote Amit · use any of these.
Pre-approved founder quotes for editorial use. For custom interviews or longer quotes, email allcoachingss@gmail.com.
India has 3.5 lakh+ isolated personal teaching apps. The problem was never that educators couldn't go online — it was that students couldn't find them at scale. AllCoaching exists to fix the discovery layer.
— Amit Ratan · On founding thesisApp fatigue is the cumulative tax students pay on their own intent. Every excellent educator in India loses students to this tax every single day, and almost nobody talks about it. We started AllCoaching to make the tax go away.
— Amit Ratan · On app fatigueCoaching's real future is in marketplaces, not in fragmented personal apps that recreate the "mohalla coaching" problem digitally. AllCoaching is the architecture that combines branded ownership with shared discovery.
— Amit Ratan · 2026 thesisMost teachers don't have a compliance problem. They have a wrong-platform problem. Choose a marketplace and 80% of the regulatory burden moves off your desk on day one.
— Amit Ratan · On educator compliancePress inquiries
Direct contact · no PR agency.
For interview requests, podcast appearances, conference speaking, partnership inquiries, or any editorial coverage — reach the AllCoaching team directly. Reply within 24 hours.
Press kit last updated · 16 May 2026 · Prayagraj, India