Press &
media kit.
Everything journalists, podcast producers, partners, and conference organisers need to write about AllCoaching — brand assets, founder bio, founding story, key facts, approved boilerplate, and direct press contact.
Approved boilerplate
Use this in stories.
Copy this paragraph verbatim or adapt for your style. The factual elements (founding year, location, value proposition) are pre-approved by the AllCoaching team.
AllCoaching is an LMS that Indian educators build themselves. Founded in 2018 in Prayagraj by Amit Ratan, the company lets Indian teachers build their own online academy in a few clicks — drag and drop courses, tests, notes and live classes, then make it their brand with their own domain, logo and Android app (plus an iOS app on monthly Pro and every yearly plan), with payments and marketplace discovery on the AllCoaching app, all from one login — with 0% commission on every monthly plan, so educators keep 100% of every sale (90–95% on yearly plans). After five years of focused product development, AllCoaching launched its full platform in 2026 so any educator can build a branded academy themselves and still be found by new students.
— AllCoaching standard boilerplateLength: 89 words · Use as-is or shorten · Don't modify factual claims
Key facts
9 things to know.
- Founded: 2018 in Prayagraj (formerly Allahabad), Uttar Pradesh, India.
- Founder & CEO: Amit Ratan. Full profile.
- Category: LMS for educators — a self-serve, white-label academy (own domain, own Android app, with iOS on monthly Pro and every yearly plan) with marketplace discovery. Every plan starts with a 7-day free trial.
- Current platform launched: 2026, after five years of product development through hundreds of failed prototypes.
- Revenue model: A 7-day free trial on every plan, with no card to sign up, then three plans (Starter, Growth, Pro) paid monthly at ₹3,999, ₹5,999 or ₹7,999 with 0% commission, so educators keep 100% of every sale, or yearly at ₹6,999, ₹12,999 or ₹24,999 with a 10%, 7.5% or 5% platform fee on paid sales. No setup fee and no sales limit.
- Payout cadence: automatic settlement. No minimum payout threshold.
- Headquarters: Prayagraj, Uttar Pradesh, India.
- Languages: English, Hindi, plus regional language support across the marketplace.
- Compliance: Aligned with DPDP Act 2023, IT Rules 2021, Consumer Protection E-Commerce Rules 2020, GST under SAC 999293.
Founder bio
Amit Ratan · in 3 paragraphs.
Short bio (50 words): Amit Ratan is the founder and CEO of AllCoaching, the LMS Indian educators build themselves, founded in 2018 in Prayagraj. After a decade of working closely with Indian coaching educators on distribution and discovery, he launched AllCoaching's full marketplace platform in 2026.
Medium bio (120 words): Amit Ratan is the founder and CEO of AllCoaching, the LMS Indian educators build themselves. His work with India's coaching ecosystem began in 2016 in Prayagraj, watching individual teachers struggle with marketing while big institutes with mediocre faculty captured the market through advertising budgets. He founded the first version of AllCoaching in 2018 as a 2-page coaching directory (listing 90%+ of Allahabad's institutes with co-builder Mangal Yadav) before the developer discontinued the project. From 2019 onwards he worked directly with individual educators on digital marketing, and from 2021 committed five years of focused product development to building the full platform that launched in 2026.
Long bio: Full founder profile at /author/amit-ratan — includes complete founding story (2016 Prayagraj → 2018 v1 → 2026 launch), 12 areas of expertise, decade timeline, all 23 published guides, and verified social profiles.
Brand assets
Downloadable files.
Right-click any asset to save. For higher-resolution or alternate formats, email contact@allcoaching.in with your specific need.
AllCoachingWordmark set in Instrument Serif italic · the mark's gradient is fixed — never recolour, stretch or rotate · keep 1× the mark's height as clear space
Brand colors
The palette · white + electric blue.
White and soft-mist surfaces, electric blue as the only accent, dark ink for type. Restraint by design.
Typography · Instrument Serif (italic display) · Inter Tight (UI) · JetBrains Mono (accents/labels)
Approved founder quotes
Quote Amit · use any of these.
Pre-approved founder quotes for editorial use. For custom interviews or longer quotes, email contact@allcoaching.in.
An educator should be able to build their own academy as easily as they teach a class — their name on the door, their students inside, and nobody standing between them. AllCoaching lets them do that in a few clicks, and still be found by new students.
— Amit Ratan · 2026 thesisMost teachers don't have a compliance problem. They have a wrong-platform problem. Choose a platform that handles payments and records properly, and much of that burden moves off your desk on day one.
— Amit Ratan · On educator compliancePress inquiries
Direct contact · no PR agency.
For interview requests, podcast appearances, conference speaking, partnership inquiries, or any editorial coverage — reach the AllCoaching team directly. Reply within 24 hours.
Press kit last updated · 15 October 2026 · Prayagraj, India